A QUICK INTRO
A QUICK INTRO
A QUICK INTRO
01
BACKGROUND
01
BACKGROUND
01
BACKGROUND
Hi, I'm Xavier.
I'm a creative director from Reunion Island based in Paris, France.
Hi, I'm Xavier.
I'm a creative director from Reunion Island based in Paris, France.
Hi, I'm Xavier.
I'm a creative director from Reunion Island based in Paris, France.
02
WHAT I DO
02
WHAT I DO
02
WHAT I DO
I help founders and creatives turn what makes them distinctive into brands, illustrations and animations that feel unmistakably theirs.
I help founders and creatives turn what makes them distinctive into brands, illustrations and animations that feel unmistakably theirs.
I help founders and creatives turn what makes them distinctive into brands, illustrations and animations that feel unmistakably theirs.
03
WHY I DO IT
03
WHY I DO IT
03
WHY I DO IT
I believe people shouldn’t have to make themselves smaller to fit in, and I want to give what makes them different the confidence and visibility it deserves.
I believe people shouldn’t have to make themselves smaller to fit in, and I want to give what makes them different the confidence and visibility it deserves.
I believe people shouldn’t have to make themselves smaller to fit in, and I want to give what makes them different the confidence and visibility it deserves.
04
HOW I DO IT
04
HOW I DO IT
04
HOW I DO IT
I have a passion for the craft, heavily inspired by the care and patience of Japanese Shokunin. I like to say that 60% of the time, I draw every time.
I have a passion for the craft, heavily inspired by the care and patience of Japanese Shokunin. I like to say that 60% of the time, I draw every time.
I have a passion for the craft, heavily inspired by the care and patience of Japanese Shokunin. I like to say that 60% of the time, I draw every time.
MY PHILOSOPHY
Somewhere along the way, branding became about looking right instead of being remembered. Mistakes can be so costly today that brands started copying trends and sanding away the very things that made them different.
I believe the brands people truly care about don't look like everyone else. They reveal their character, embrace what makes them distinctive, and give people something worth belonging to.
This is what my work accomplishes.
Somewhere along the way, branding became about looking right instead of being remembered. Mistakes can be so costly today that brands started copying trends and sanding away the very things that made them different.
I believe the brands people truly care about don't look like everyone else. They reveal their character, embrace what makes them distinctive, and give people something worth belonging to.
This is what my work accomplishes.

